- PII
- S0236-20070000616-8-1
- DOI
- 10.7868/S70000616-8-1
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume / Issue 6
- Pages
- 122-127
- Abstract
- The impact of advertising technologies introduced in Russia in recent decades, on the transformation of the culture is considered. Special accent is made on the concepts of image and brand. It is shown that public consciousness is being drastically transformed by artificial images introduced by means of manipulation technologies in order to increase commercial sales. The author notes that the Russian ethnos is being transformed from a nation of creators into a consumer society.
- Keywords
- image, brand, advertising
- Date of publication
- 01.11.2009
- Year of publication
- 2009
- Number of purchasers
- 0
- Views
- 1009
RAS PresidiumЧеловек Chelovek
- ISSN (Print) 0236-2007
- ISSN (Online) 2782-2893
IMAGE AND BRAND ARE THE INSTRUMENTS TO FORMATION OF "A NEW MAN"?
Индексирование
Scopus
Crossref
Higher Attestation Commission
At the Ministry of Education and Science of the Russian Federation
Scientific Electronic Library