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Fashion and style as factors for active aging
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Fashion and style as factors for active aging
Annotation
PII
S0236-20070000392-2-1
DOI
10.31857/S70000392-2-1
Publication type
Article
Status
Published
Authors
Ksenia Manuilskaya 
Edition
Issue 2
Pages
66-78
Abstract
The article attempts to treat fashion and style as a component of active aging. In contrast to the traditional meaning of fashion as a mechanism for providing circulation of fashionable objects in society, here the fashion is considered as an important regulative of human behavior, that endows the objects with a meaning "fashionable". "Fashion" expresses the value of the object for an individual as well as the place and status of the individual in society. There are four basic, attributive values of fashion such as modernity, versatility, visibility, play and some denotative values Their transformation may be traced through the popular tendency of active aging adherence among aged people. Data used in the article were found during the empirical studies conducted by RANEPA in 2016-2017. The author also made an attempt to quantify the number of active aging strategy adherents in different socio-demographic groups.
Keywords
FASHION, ACTIVE AGEING, OLD AGE, GENDER DIFFERENCES, REGULATIVE OF EVERYDAY LIFE (REGULATIVE PRINCIPLE OF EVERYDAY LIFE)
Number of purchasers
8
Views
1171
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