Abstract
Realisation of socialist realism in 30-50-th led to formation of a new artistic "Big Style", the so-called Stalin's Empire style. The "Big Style" was realized not only in large-scale artеfacts, but also in those of small form. One example of interest in this regard is the Soviet advertising posters of 30-50-th, largely attributed to the artist S.G. Sakharov.
Keywords
socialist realism, Stalin's empire style, advertisement poster, big style, ideoplastics
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